Amgen wants to open up conversations around relationships and asthma, and is enlisting a well-known therapist and author to help. Lori Gottlieb, a New York Times bestselling author and therapist, is leading the discussion in online videos with people living with asthma, offering advice and guidance directly to them as well as on the campaign website.
The Air Between Us All campaign was created after a survey Amgen conducted with partner Asthma and Allergy Foundation of America (AAFA) found more than half (56%) of people with asthma dont share that they have it unless they have to. And while almost half (46%) agreed that asthma can interfere in important moments with significant others, about the same number (47%) felt that family, friends and significant others dont consider their asthma when planning gatherings.
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Simultaneous advice from FDA and EMA? Very few companies go ... - Endpoints News
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